A Great Day at Pack Point Nordic
Emballator Innovation Center had the opportunity to take part in Pack Point Nordic – and the level of engagement throughout the day was fantastic.
Sustainability in focus
Mats Jeppsson held an appreciated presentation on how “the right material in the right way gives the right effect”, with a focus on finding the balance between sustainability and cost. His talk opened up thoughtful discussions about consumer behaviour, design trends and how the industry can work together to reach recycling targets.
The conversations touched on everything from packaging minimisation and navigating legal requirements, to true sustainability and the value of strong collaborations.
Key insights from the day
- Consumers expect simplicity, speed and convenience.
- Packaging trends have shifted from “sell more” to creating value and a complete experience.
- Recycled material doesn’t always look perfect – and that needs to be accepted.
- Clear communication is essential – “Pantamera” remains a strong example.
Meetings that make a difference
We were pleased that Emballator stood out among industry players and brand owners. Our stand attracted many visitors – including students and job seekers from packaging programmes – and offered a great opportunity to build new connections and strengthen existing relationships.
And the interactive moment where Mats carried out a small consumer survey on stage certainly got people thinking about behaviour and everyday choices.
A warm thank you to everyone who took part for an inspiring day and for your commitment. Together, we continue driving the development towards more sustainable packaging industry.
