Emballator part of a creative new project in the paint industry

In August 2023, CANCAN was launched—a new initiative aimed at bringing fresh inspiration and creative freedom to the paint industry. Behind the brand stands Colorama, the Nordic region’s leading colour specialist retailer, and the paint is delivered in cans produced by Emballator Lagan.

The new brand offers 66 colours developed together with leading designers and interior experts. Emballator Lagan has been involved from the start and has created a unique transparent can for the project.

“We are extremely happy and proud to be part of this journey. CANCAN has an interesting story, and it has been inspiring to follow the work behind the scenes. We really enjoy working closely with our customers and developing the products they imagine,” says Richard Johansson, Sales and Marketing Manager at Emballator Lagan.

A collaborative initiative shaping a new direction

CANCAN is the result of a wider effort within Colorama, where people with different backgrounds and expertise came together to rethink what paint can be and to set new standards for the industry.

Oskar Klingberg from CANCAN describes the mindset behind the project:

“All revolutions begin by questioning old truths. While the world around us has changed—new competitors, new ways to sell, and new expectations—the same types of walls have been painted in the same types of colours, shown in the same pictures over and over again. We didn’t want to stay there. We chose to break things down and build something completely new.”