Insights from the Pack & Plast Conference: What’s Next for Sustainable Packaging
Last Thursday, our Innovation Manager, Mats Jeppsson, joined this year’s Pack & Plast conference in Malmö as one of the invited speakers. The event gathered experts from across the packaging industry to discuss new packaging directives, circular material flows, the evolving role of plastics, and the growing interest in fibre-based solutions.
Below, Mats shares his key takeaways.
A broader view and a constructive industry outlook
A clear message from the conference was the need to take a holistic view of packaging. Speakers walked through the latest updates to the proposed Packaging and Packaging Waste Regulation (PPWR), and many emphasised how collaboration across the industry remains essential for meaningful progress.
There was strong focus on practical sustainability—using more recycled materials, improving material lifecycles and encouraging reuse where it makes sense. The atmosphere was positive, with many seeing steady progress ahead. Conversations also turned towards plastic: how to reduce its environmental impact without ignoring its strengths when used in the right way.
A shift in mindset and more diverse material choices
The industry’s appetite for innovation was clear. Several speakers encouraged a culture where learning from mistakes is part of moving forward, and where testing new ideas helps drive better solutions.
Discussions about paper versus plastic highlighted an important point: the “right” material depends on the application. Rather than choosing materials based on trends, the focus should be on performance, efficiency and environmental impact.
The event also showcased new packaging developments, including a promising dry‑formed fibre technology. It’s an example of how material diversification can support both functionality and sustainability.
Environmental considerations and smarter design
Another topic gaining attention was the environmental impact of printing inks. The call for more sustainable alternatives is growing, and the conference encouraged designers and manufacturers to factor this into early design decisions.
Minimalism in packaging design was also highlighted—removing unnecessary elements, reducing waste and keeping the essential functions intact. It’s a practical path to smarter, more resource-efficient packaging.
Preparing for the future, together
Attendees shared a clear commitment to staying ahead of new regulations, technologies and market developments. Choosing recycled materials where possible remains a priority, as does contributing to a more circular packaging economy.
A recurring theme was functional value: packaging must work reliably while also supporting environmental goals. Finding that balance is where long-term progress happens.
