The EU approves the Packaging and Packaging Waste Regulation (PPWR)

In December, the EU approved the Packaging and Packaging Waste Regulation (PPWR). It will take effect once the final legislation is published, which is expected in the second half of January. As always, Emballator follows regulatory developments closely so we can support our customers with clear guidance and reliable, compliant packaging solutions.

A shared goal: less waste and better recyclability

The PPWR will bring significant changes for the packaging industry and for society as a whole. Its main aim is to reduce packaging waste in the EU by at least 15% by 2040 compared with 2018. To reach this, the regulation strengthens the focus on recyclability, sets mandatory levels for reusable packaging, and introduces minimum amounts of recycled content in plastic packaging.

The regulation applies to all packaging and packaging waste, regardless of material. From 1 January 2030, all packaging placed on the market must be recyclable. Below is a brief overview of what this means in practice.

Requirements for packaging in re‑use systems

40% of all B2B packaging must be part of a re‑use system (excluding food, pharma and hazardous goods).

100% of B2B packaging used within the same country must be part of a re‑use system.

Requirements for recycled content in plastic packaging

Food and cosmetic packaging made from PE or PP must contain at least 10% post‑consumer recycled plastic.

All other PE and PP packaging must contain at least 35% post‑consumer recycled plastic.

How Emballator supports you

We work continuously to make sure our products and services meet the latest requirements and deliver long‑term value for our customers. If you would like to understand how the PPWR may affect your business — or how we can help you prepare — you are always welcome to get in touch.

Our team is ready to support you with material knowledge, practical guidance and solutions designed for a more circular future.